LifeBright takes seriously the privacy of those that visit our web site. We have established this Privacy Policy to communicate what information we collect and how that information is used and safeguarded.

By accessing this website, you acknowledge the terms and conditions expressed herein. We reserve the right to change this policy at our sole discretion and without notice.

What information is collected, and why?

When a user visits our website, we collect information about the visit that does not identify the user personally. We track information such as the domain from which the user is visiting and the user’s browser type. We also collect specific information regarding the user’s session on our website. This includes items such as the date and time of the visit and the pages viewed.

Sometimes we ask a user to voluntarily provide personally identifiable information (PII). This information generally includes, but is not limited to, name, e-mail address, postal address, and telephone number. We request this information when the user requests one of the following:

  • To register to attend an on-line seminar or demonstration
  • To receive specific information from us such as a whitepaper or code sample
  • To sign up for a mailing list
  • To correspond with us
  • Or any other such activity that we deem necessary

LifeBright does not collect any personally identifiable financial or health-related information. We do not intentionally collect information from children under the age of 13.

How is the information used?

Non-personally identifiable information (non-PII) is collected to allow us to analyze how our website is used and to improve the content and service the website provides.
Personally identifiable information is collected for analysis to improve the content of the website and the services we provide the user.

LifeBright owns the collected information and will not sell, trade, or rent the information to others. We may use the information to continue contact with the user. This may include contact such as follow-up calls, e-mail correspondence, or mail correspondence to follow-up on the contact or to provide marketing information about promotions, new services, or important website changes. LifeBright may share this information with its business partners for the specific purpose of a promotion or service offering.

Are “Cookies” used on the website?

“Cookies” are small pieces of information that are placed on a web user’s hard drive. We may use cookies to provide you with better service. Cookies are pieces of information that a Web site transfers to your computer’s hard disk for record-keeping purposes. Cookies can make the Web more useful by storing information about your preferences for a particular site. The use of cookies is an industry standard, and many major Web sites use them to provide useful features for their customers. Cookies in and of themselves do not personally identify users, although they do identify a user’s computer. Most browsers are initially set to accept cookies. If you prefer, you can set your browser to refuse cookies. However, you may not be able to take full advantage of the functionality of the LifeBright site if you do so.

Google Adwords Remarketing

This website uses Google Adwords Remarketing. Adwords Remarketing is a behavioural targeting and remarketing service provided by Google. Adwords Remarketing allows our business to show our adverts on various websites across the Internet. It connects the activity of LifeBright to the Double click cookie and the Google advertising network. It uses cookie and usage data to provide information about products that may be relevant to the information you requested.

To Opt Out

Google Adwords Remarketing is cookie-based. Your web browser must be set for cookies to allow the opt out tools to do their jobs. For support or more information, you can consult the help page of your browser, such as Safari, Google Chrome, Internet Explorer or Firefox.

You can opt out of Google’s use of cookies by visiting Google’s Ads Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt out page.

In addition, many of the companies that deliver Online Behavioural Advertising provide the option of viewing your profile, editing your profile and/or choosing not to receive targeted ads. However, this doesn’t mean you won’t receive ads; it just means they won’t be targeted because your information won’t be used.
Google’s ad preferences allow you to control what information they collect from you.

How is personally identifiable information safeguarded?

LifeBright utilises industry standard methods and mechanisms such as firewalls, intrusion monitoring, and passwords to protect electronic information. Multiple physical security methods such as locking devices and 24 hour premise monitoring are also employed. Finally, access to PII is limited to a small number of personnel and on a need-to-know basis.

Links to other web sites

LifeBright web site may contain links to other internet web sites. LifeBright neither controls nor endorses external sites and is not responsible for the content of such sites. This policy does not cover the privacy policies and data collection practices of non- LifeBright web sites.

How to opt out of correspondence

Based on the information a user has provided, LifeBright may send e-mail correspondence to the user. Each correspondence will contain an easy means to opt out of further correspondence.